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The UCLA Volunteer Center has just hit a major social media milestone. In only three years, we’ve ...

5000 Facebook Fans and Growing!

May 15th, 2012

The UCLA Volunteer Center has just hit a major social media milestone. In only three years, we’ve managed to connect with more than 5000 volunteer enthusiasts, changemakers, and leaders both within and outside of the Bruin community through Facebook. To celebrate, we’d also like to reintroduce you to some of the social media work we’ve been doing and invite you to connect and interact with us all over the social media space!

Social Media Recap


We regularly post articles or links to great resources to engage our community in service days, enhance the volunteer lifestyle for our seasoned do-gooders, and provide a way for volunteers to interact with each other. You’ll notice that many non-profit and student organizations also use our Facebook Page as a way to let the volunteer community know how they can get involved.


Share your experiences with us while you’re on the go by tweeting @uclavolunteer or using the hashtag #uclavol. We’re always interested in learning how volunteers are making a positive impact in the communities they serve. Also let us know if you have some great volunteer resources, stories, or opportunities to share — we may end up retweeting you!


Follow the UCLA Volunteer Center on Foursquare to get tips on UCLA Volunteer Day, community service sites, and future volunteer opportunities in Los Angeles. “Check-in” to your volunteer projects and leave a tip to let others know how they can make a difference. We’re also planting tips around UCLA’s campus to show you more ways you can get involved. Checking-in to these locations may make you eligible for exclusive offerings from the UCLA Volunteer Center and its partners throughout the year.

Follow us on foursquare


They say a picture’s worth a thousand words. Well, we have over 8000+ photos and videos to help demonstrate the great work that UCLA volunteers have been doing throughout Los Angeles and beyond. Check out our amazing collection of photos sorted by program by visiting UCLAVolunteer on Flickr.

YouTube & Vimeo

Our YouTube and Vimeo accounts host a variety of videos that we’ve captured from our events, ranging from engaging slideshows, Volunteer Day interviews and testimonials, and even a national TV spot. Let us know if you find a video of us that is not already on one of our YouTube playlists; we’d love to keep this video bank organized to help provide our community with a comprehensive understanding of who we are and what we do.

Social Media Campaigns

Hunger Hotspots

In January 2012, we launched Hunger Hotspots, a web and mobile campaign to support student organization food fundraisers on campus. We posted flyers throughout campus, made announcements at student organization meetings, and even created a browser-based mobile application which provides a comprehensive list of all campus food fundraisers during any given week and provides the campus community with alternative food options, student organizations with more visibility for their service efforts, and a new and fun way to support philanthropic causes.

Volunteer Day Live Map

The Volunteer Day Live Map illustrates the Center’s first major step into the social media mapping space where volunteers who uploaded photos and videos through their mobile devices. While volunteers were out on the field for the nation’s largest new student single-day volunteer effort, they were able to instantly populate our live map based on their location. We used Google Maps, Twitter, and Flickr to achieve this, and the Center has since received more than 4000 photo and video submissions from volunteers.


The UCLA Volunteer Center made a strong entrance in the SMS mobile marketing space during UCLA Summer Orientation 2011 with our “Text UCLAVOLUNTEER to 50500” campaign. We used the SMS business card service, Contxts to make it happen and set up an auto-response message informing text-ers of how they can connect with the UCLA Volunteer Center via social media. Incoming students responded enthusiastically to the opportunity to further connect with the Center during and after Orientation. The Center received 3,466 text message requests, yielding more than 2,000 conversions in the form of “Likes” to the Facebook page and a 72 percent increase in Facebook post views.

About the Author

Alesha Unpingco is the Marketing Manager and Web & Social Media Strategist for the UCLA Volunteer Center. She manages the Social Media & Marketing Internship Program and began her involvement with the Center as a Founding Fellow in 2009.

Have you connected with the UCLA Volunteer Center via any of the methods above? We’re always interested in exploring new and useful ways to engage and provide resources for our community. Reach out to us with any feedback or ideas in the comments!
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